How top performers bridge the gap between clinical & engineering teams [Part 1]
Practical steps to align your clinical and tech teams.
Get ahead of the curve and learn from leading care providers and companies such as Cityblock Health, One Medical, Oak Street Health and more
First, what’s wrong with current patient engagement strategies?
Care organizations tend to overcomplicate their patient engagement strategies, focusing on A/B testing for minor things like color, font, or slight message tweaks. The problem is that, by doing so, they prioritize marginal improvements over deeply understanding their patient's needs.
How others solve patient engagement
Recently, a payor executive shared how a dentist reduced his no-show rate to under 1%, well below the typical 15%, by personally calling his patients. Initially, a medical assistant handled these calls, with little effect. But once the dentist left personal voicemails, missed appointments plummeted.
This isn’t just a one-off tale. When I was using a digital PT app (SWORD, highly recommend), I pretty much ignored every automated nudge it sent my way. But the moment my PT personally reached out, I started working out within 5 minutes. It felt like they cared. Chris Hogg has shared a similar story from his own experience:
For anyone with a psychology background, none of this is surprising. In his book “Influence”, Dr. Cialdini highlights “Authority” as a key principle of persuasion: “People follow the lead of credible experts”. But that’s exactly my point, effective behavior change doesn’t always require fancy technology, sometimes, a more human, psychological approach is all it takes.
Simple next steps
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Quick intro: we’re Thomas and Rik, building Awell - a low-code platform allowing care teams to design, implement and optimize care flows in days, not months. CareOps grew out of our years spent improving CareOps at innovative providers.
Practical steps to align your clinical and tech teams.